A Careers and Admissions Website That Turns Visitors Into Conversations
Overview
A Kerala consultancy places healthcare professionals in jobs across six Gulf countries, trains candidates for Prometric and licensing exams, and guides students into courses in India and abroad. We built its website around one goal: getting the right candidate into a conversation quickly. Seven focused pages cover jobs abroad, exam training, admissions and the team behind them, with WhatsApp, call and CV-upload options on every page.
Focused pages
Gulf countries covered
Ways to reach the team
CV and enquiry capture
The challenge
we had to solve
The consultancy offers four quite different services to very different people: nurses looking for Gulf jobs, candidates preparing for exams, and students choosing a course. Each needed to find their path fast and trust what they found, because overseas placement is an area where people are wary of hidden fees and unlicensed agents. Most of these visitors browse on their phones and prefer to talk on WhatsApp rather than fill in long forms.
How we
approached it
We gave each service its own page and kept the copy short and plain, with the trust points repeated where doubt is highest: licensed recruitment partners, no fees for a job offer, and one person to talk to. The roles the consultancy recruits for and the six destination countries are laid out visually, so a candidate can see at a glance whether there's a fit. Every page ends in the same next step: chat on WhatsApp, call, or send a CV through a short form that captures the enquiry type, qualification, experience and passport status. The site runs on Next.js, with meta data, social share images, a sitemap, robots rules and schema.org structured data describing the business as an employment agency.
One Page per Path
Jobs abroad, exam training, admissions and services each get a focused page, so every visitor lands on what applies to them.
Trust Built In
Licensed partners, no fees for a job offer and a single point of contact are stated plainly, on the pages where candidates decide.
Conversation-first Capture
WhatsApp and call buttons throughout, plus a short CV-upload form that asks for qualification, experience and passport status.
Search Foundations
Meta data, share images, sitemap, robots rules and employment-agency structured data, so the business is found and correctly understood.
Four phases
zero shortcuts
Structure
Mapped the four services and their audiences into a seven-page site, with one clear next step on every page.
Design & Build
Built a mobile-first Next.js site with visual role and country sections, short copy and the trust points placed where doubt is highest.
Lead Capture & SEO
Wired WhatsApp and call actions and the CV-upload enquiry form, and added meta data, share images, sitemap and structured data.
Launch
Cross-device checks and go-live, with the site ready to take enquiries from candidates across India and the Gulf.
The work,
in full resolution
Drag to explore. Click to open full screen.
Before vs.
after
Want results like these? Let's talk about what we can build together.
Start a project