Campus Platform: CMS & SEO
Overview
Beneath the AI agents and the virtual tour sits the platform that holds it all together: a fully responsive website with detailed pages for every department and service, managed through an integrated CMS. Algon designed the content model, the editing workflow and the technical SEO so that each department could keep its own pages current and those pages could be found in search.
Responsive
Full platform build
CMS for all departments
Integrated modules
The challenge
we had to solve
The institution had no detailed digital presence and low search visibility. Each department needed its own programmes, faculty and facilities pages, but content had to stay consistent across departments and be editable by staff without developer help. Without structured content and technical SEO, new pages would not be indexed well, and department material could not be reused by the AI agents.
How we
approached it
Algon built a Node.js-backed site with full CMS integration and a structured content model per department (programmes, faculty, facilities and services as typed fields rather than free-form pages), so templates render every department consistently. Role-based editing lets department staff update their own section while administrators control site-wide content. Each page ships with schema.org structured data (EducationalOrganization, Course), canonical URLs and an auto-generated XML sitemap, and templates were tuned for Core Web Vitals through image optimisation, deferred scripts and lean HTML and CSS.
Structured Content Model
Programmes, faculty and facilities as typed CMS fields, rendered by shared templates for every department.
Role-Based Editing
Department editors manage their own pages; administrators keep control of site-wide content.
Technical SEO
schema.org EducationalOrganization and Course markup, canonical URLs and an XML sitemap on every build.
Page Speed
Optimised images, deferred scripts and lean markup tuned against Core Web Vitals on mobile.
Four phases
zero shortcuts
Information Architecture
Mapped every department and service into a navigable site structure and content model.
CMS & Backend
Built the Node.js backend, integrated the CMS and set up editor roles and permissions.
Templates & SEO
Built responsive templates with structured data, canonical URLs and sitemap generation.
Speed & Launch
Optimised for Core Web Vitals, tested across devices and handed over to department editors.
The work,
in full resolution
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Before vs.
after
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