A Mobile-first Website, Built and Live in Three Days
Overview
A furniture maker with strong craftsmanship and no web presence needed to be findable, quickly. In three days we built and launched a mobile-optimised website with clear calls to action, on-page SEO and a Google Business Profile, giving local buyers a fast, credible place to see the work and get in touch.
Concept to launch
Mobile-optimised pages
Google Business Profile set up
Online lead capture
The challenge
we had to solve
The business had no website, no search presence and no structured way for prospective customers to make contact. Most of its audience would arrive on a phone, often on patchy mobile data, searching for furniture nearby. The build had to be fast to ship and fast to load, without cutting corners on how it would be found.
How we
approached it
We worked mobile-first: layouts were designed for the smallest screen and enhanced upwards on a responsive grid, against a strict performance budget for page weight and requests. Product imagery was compressed, served in modern formats at responsive sizes and lazy-loaded below the fold. Tap-to-call, WhatsApp and enquiry calls to action sat within thumb reach on every page, while on-page SEO, schema.org LocalBusiness markup and a verified Google Business Profile tied the site to local search.
Mobile-first Layouts
Designed for the phone first and progressively enhanced for tablet and desktop on a fluid, responsive grid.
Performance Budget
Capped page weight with compressed, responsive, lazy-loaded imagery so pages load quickly on mobile networks.
Lead Calls to Action
Clear, thumb-reachable calls to action on every page that turn browsing into a call, message or enquiry.
Local Search
On-page SEO, local business structured data and a Google Business Profile so nearby buyers can find the workshop.
Four phases
zero shortcuts
Rapid Scoping
Agreed pages, content and calls to action up front, and set a performance budget to build against.
Mobile-first Build
Built responsive layouts from the smallest screen up, with optimised imagery and lazy loading.
Local SEO Setup
Added on-page SEO and structured data, and set up the Google Business Profile linked to the site.
Launch
Device testing, performance checks and go-live, all within three days.
The work,
in full resolution
Drag to explore. Click to open full screen.
Before vs.
after
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