Conversion Engineering and Lead Measurement for a Luxury Studio
Overview
A luxury interiors studio had a website that looked the part but couldn't show what it was producing. In two weeks we reworked its UI/UX, calls to action and enquiry forms, and instrumented the whole funnel with conversion and cost-per-lead tracking feeding reporting dashboards. The optimised site and forms went on to capture and track more than 1,000 leads.
Engagement
Leads captured and tracked
Funnel stages tracked
Tracking enabled
The challenge
we had to solve
Enquiries were inconsistent in quality, calls to action were easy to miss, and the forms asked for too much in the wrong order. Nothing was measured end to end, so the studio couldn't tell which pages produced enquiries, where visitors dropped off, or what each lead was costing. Decisions about the site were made on instinct.
How we
approached it
We restructured key pages around a clear visual hierarchy, with prominent, consistent calls to action leading to shorter forms that qualify the enquiry (project type, scope and timeline), with inline validation and spam protection. Using Google Tag Manager, every CTA click, form start, form submission and thank-you view was tracked as a GA4 conversion event, mapping the funnel stage by stage. Lead volume and acquisition spend were combined into cost-per-lead reporting dashboards, giving the studio a regular, evidence-based view of what was working.
UI/UX Optimisation
Reworked layout and visual hierarchy on key pages so the path from portfolio to enquiry is obvious.
Calls to Action
Prominent, consistent calls to action placed where intent is highest, each tracked as its own event.
Form Engineering
Shorter, qualifying forms with inline validation and spam protection, raising both completion and lead quality.
Measurement & Reporting
Funnel-wide conversion tracking and cost-per-lead dashboards for regular, data-led reviews.
Four phases
zero shortcuts
Funnel Audit
Reviewed the journey from landing to enquiry, the existing forms and calls to action, and the gaps in measurement.
UI/UX & CTA Rework
Restructured key pages and calls to action around a clear hierarchy and a single primary action per view.
Form Optimisation
Rebuilt the enquiry forms with qualifying fields, inline validation and spam protection.
Tracking & Dashboards
Instrumented conversion events across the funnel and built cost-per-lead reporting dashboards.
The work,
in full resolution
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Before vs.
after
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